Over the years we've learned how to tell the trends from the fads. (After all, we're no spring chickens.) When you've been in the chicken business for 80 years, you tend to know what sells and - more importantly - what doesn't. Our record of innovative product development reflects the essential ingredients of innovation: imagination and skepticism. Through new product ideation sessions and input from operators, we develop new menu applications, and we're eager to test them against the reality of restaurant operators and consumers. Based on research and field tests, we use everything in our R & D arsenal to make it a success - for every operator who puts it on their menu. ©2010 Brakebush Brothers, Inc.