Brakebush Privacy Policy

Effective Date: September 18th, 2026

Welcome to the Brakebush website. This Privacy Policy (“Policy”) explains how we process and use your Personal Information. This Policy applies with regard to any Personal Information we collect when you interact with us, including when you visit our website, www.brakebush.com, and any other website we operate (“Website”).

We may update this Policy from time to time. When we make changes, we’ll post the updated Policy on our Website. If we make significant changes, we’ll let you know more prominently.

IF YOU ARE A RESIDENT OF CALIFORNIA, TEXAS, OR NEBRASKA, PLEASE SEE SECTION 15 BELOW FOR ADDITIONAL PRIVACY TERMS THAT MAY APPLY TO YOU. 

  1. WHAT IS PERSONAL INFORMATION?

“Personal Information” (or “Personal Data”) means information that can be used to identify you, either directly or when combined with other information. This includes things like your name, email address, phone number, and information about your online activity. It does not include publicly available information or information that has been de-identified or aggregated so that you can no longer be identified.

  1. WHAT PERSONAL INFORMATION DO WE COLLECT?

We may collect the following categories of Personal Information. Some Personal Information included in one category may overlap with other categories.

  • Identifiers: Name, internet protocol address (“IP Address”), email, phone number, postal address, and business contact information such as your business phone number, email, physical address and mailing address (if different), social media handle, account usernames, driver’s license and Social Security numbers.
  • Regulated Information: Your signature and information provided for employment purposes such as background check information and any onboarding information for direct deposit or employment benefits.
  • Protected Classifications: Information regarding age, race, color, ancestry, national origin, citizenship, physical or mental disability, sex, gender, gender identity, or military or veteran status collected in connection to your voluntary responses to questions associated with your job application.
  • Commercial Information: Records of products you have purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, and your communications to us including by mail, email or Social Media.
  • Internet Activity: Internet or other electronic network activity information, including, but not limited to information regarding your interaction with our Website or online advertisement.
  • Imprecise Geolocation Data: General location data such as the state, city, or zip code associated with your IP address.
  • Sensory Data: Security camera footage at our locations.
  • Employment Information: Professional or employment-related information that you provide when you apply for a position with us or during employment. This may include your job application materials, background check information and any onboarding information for direct deposit or employment benefits.
  • Education Information: Education-related information, including information you provide when you apply for a position with us or when you create an account with us.
  • Inferences: Information about your preferences, interests, or other trends that help us identify which products you may be interested in.
  1. WHAT ARE THE SOURCES OF PERSONAL INFORMATION WE COLLECT?

We collect Personal Information from or about you from the following sources:

  • Directly from You. When you visit our Website, place an order or make a payment, visit one of our locations, apply for a position with us, provide feedback, participate in a promotion, or otherwise communicate with us.
  • Electronically. For example, we collect Personal Information electronically through placement of Cookies (as defined in Section 8 of this Policy) when you use our Website.
  • From Third Parties. We collect Personal Information from third parties, including business partners, service providers, our marketing agency, group purchasing organizations, data enrichment providers, trade publications, trade associations and trade shows, and advertising and analytics partners. We may combine data from these third-party sources with Personal Information or other data we collect. This enhances our existing information about our customers and potential customers (e.g., adding email address data), improves our ability to contact you, and enhances our marketing capabilities.
  1. WHAT ARE THE PURPOSES FOR WHICH WE COLLECT PERSONAL INFORMATION?

We collect your Personal Information for the purposes described below.

  • To Communicate with You: We use Personal Information to respond to your inquiries, communicate with you about our business and products, communicate with you about your job application, provide you with promotional information, and provide customer service.
    • Category: Identifiers, Commercial Information, Regulated Information, Employment Information, Internet Activity, Imprecise Geolocation Data, Inferences.
  • To Facilitate Your Purchases: To process, fulfill, and ship your orders, to respond to questions about your orders, and to track your orders.
    • Category: Identifiers, Regulated Information, and Commercial Information.
  • To Improve Our Products and Services: We use Personal Information to improve our products and services, to determine what products and services we offer, to offer you new products and services, to predict sales trends, and to improve our customer service.
    • Category: Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation Data, and Inferences.
  • Create and Manage Accounts for Your Job Applications: If you choose to apply for a position with us, we ask that you create an account to facilitate your application. We will collect your Personal Information in connection with managing your account and associated applications, as well as to keep your account secure.
    • Category: Identifiers, Internet Activity, Imprecise Geolocation Data, Regulated Information, Employment Information and Education Information.
  • Operating and Improving Our Business: We use Personal Information for administrative purposes, such as informing our business strategies and for accounting and reporting purposes, supporting audits of our business, understanding the Website demographics and user preferences, and evaluating job applications.
    • Category: Identifiers, Commercial Information, Sensory Data, Internet Activity, Imprecise Geolocation Data, Protected Classifications, Employment Information, and Inferences.
  • Website Management and Analytics: We use Personal Information for Website management, such as troubleshooting problems, improving the content and functionality of our Website, conducting statistical and other analyses of the Website, protecting against fraud, and customizing the Website. We also may use Personal Information to audit our Website for compliance, authorized access and security purposes.
    • Category: Identifiers, Internet Activity, and Imprecise Geolocation Data.
  • Security and Monitoring: We use Personal Information to protect our IT systems, offices, property, vehicles, and data, investigate security incidents, prevent fraud, theft, and unauthorized access to our IT systems. We also use Personal Information to support safety measures, monitor office locations or service interactions where allowed by law, and to support employee, customer, and workforce safety and security.
    • Category: Identifiers, Regulated Information, Commercial Information, Protected Classifications, Internet Activity, Imprecise Geolocation Data, Sensory Data, Employment Information and Education Information.
  • Marketing and Targeted Advertising: We use Personal Information to send you promotions, to perform targeted advertising, and to notify you of new products, new features or information on our Website, and changes to this Policy or our Terms of Use. We may see your Social Media handle if you comment on or “like” our Social Media posts or ads.
    • Category: Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation Data, and Inferences.
  • To Protect Our Rights: We may use Personal Information to protect our legal rights or interests, or those of third parties, including to secure our Website and facilities or bring a legal action against you or anyone who may be causing harm to us, our Website, or to others. We may also use Personal Information to seek business, financial or legal advice, and to respond to other legal requests.
    • Category: Identifiers, Regulated Information, Commercial Information, Protected Classifications, Internet Activity, Imprecise Geolocation Data, Sensory Data, Employment Information and Education Information.
  • Employment Purposes: To enable you to fill out job applications and submit application materials, to enable email communications, and to process and track job applications. We may collect Personal Information for background checks, drug screenings and other information from job applicants as relevant to the open position.
    • Category: Identifiers, Protected Classifications, Employment Information, Sensory Data, and Education Information.
  1. WHEN DO WE SHARE OR DISCLOSE PERSONAL INFORMATION?

Below, we explain (a) the purposes for which we share or disclose your Personal Information and (b) the entities with whom we disclose or share your Personal Information to provide services for us and (c) the third-party entities with which we share your Personal Information to serve you with targeted advertising or related purposes.

  • Website Hosting Service Provider, Email Service Provider, Data Processing Service Providers:
  • Purpose: We disclose Personal Information with our service providers that help us support our business, host and manage our Website, maintain our customer service platform, provide email services to us, provide customer communication services to us, process job applications and onboard new employees, store and process data on our behalf and pursuant to our instructions, and support or provide for the security of our Website.
    • Category: Identifiers, Regulated Information, Commercial Information, Internet Activity, Imprecise Geolocation Data, Sensory Data, Employment Information, Education Information, Protected Classifications, and Inferences.
  • Website Analytics Partners
    • Purpose: We disclose and share your Personal Information with our website analytics partners to develop and improve the Website’s functionality, to evaluate user needs and customize Website content, to analyze how visitors use our Website, to analyze our targeted advertising efforts and your browsing experience, to operate and troubleshoot problems with the Website, to conduct statistical and other analyses of the Website.
    • Category: Identifiers, Internet Activity, Imprecise Geolocation Data.
  • Social Media and Advertising Partners
    • Purpose: We share or disclose Personal Information with our marketing, advertising, and our data enrichment providers, such as ZoomInfo, to serve targeted advertising based on the products and services we believe may interest you, develop marketing and promotional strategies, communicate with you about our products and services, improve lead generation, enhance our marketing and advertising capabilities, and to better understand our customers and the businesses we serve.
  • Category: Identifiers, Commercial Information, Internet Activity, and Imprecise Geolocation Data.
  • Government Officials / Law Enforcement
    • Purpose: We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information: (i) if we believe in good faith we are legally required to disclose that Personal Information, (ii) if we are contractually required to do so to fulfill audit requirements for government agency clients; (iii) if we are advised to disclose Personal Information by our legal counsel, or (iv) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with our legal rights or the rights of any other party.
    • Category: Identifiers, Regulated Information, Commercial Information, Internet Activity, Imprecise Geolocation Data, Inferences, Protected Classifications, Sensory Data, Employment Information, Education Information.
  • Professional Advisors
    • Purpose: We disclose Personal Information with our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to us.
    • Category: Identifiers, Regulated Information, Commercial Information, Internet Activity, Imprecise Geolocation Data, Sensory Data, Inferences, Protected Classifications, Employment Information, Education Information.
  • Parties to Business Transactions
    • Purpose: In the event Brakebush Brothers is the subject of a sale, merger, acquisition, a due diligence process, bankruptcy, receivership, or similar transaction, we may disclose Personal Information to actual or prospective purchasers or successors. If such a transaction is completed, Personal Information will be transferred to the new owner(s).
    • Category: Identifiers, Regulated Information, Commercial Information, Internet Activity, Imprecise Geolocation Data, Inferences, Protected Classifications, Sensory Data, Employment Information, and Education Information.
  • When Explicitly Requested or Consented to by You
  1. HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We employ commercially reasonable physical, technical, and organizational security measures designed to protect your Personal Information.

  1. HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy, such as for so long as we have a business or employment relationship with you, assess the functionality and security of our Website, and as necessary to comply with our legal obligations, resolve disputes, enforce our agreements and policies, and otherwise protect our legal rights.

  1. COOKIES AND OTHER TRACKING TECHNOLOGIES WE USE ON OUR WEBSITE

We use cookies and other tracking technologies (collectively “Cookies”) on our Website to automatically collect information used to improve the Website and to advertise to you. A cookie is a small text file that our Website saves onto your computer or device when you use the Website. Some of the Cookies on the Website are provided through our service providers and third party advertising and analytics partners.

A Cookie can either be a “session” Cookie or a “persistent” Cookie. Session Cookies exist only for so long as you are visiting the Website and are typically deleted when you exit your web browser. Each time you visit a website that has implemented a persistent Cookie, the persistent Cookie is renewed, and that Cookie will remain active until its predetermined expiration date.

We describe below some of the tools we use on our Website to collect information, and the options to limit the use of or opt-out of remarketing or analytics for those tools.

Targeted Advertising

Google Tag. We have enabled Google Tag to serve personalized advertising based on your use of the Website. These tools use cookies and similar technologies to collect information about your browsing activity and deliver targeted advertisements. To opt out of personalized advertising from Google, visit Google’s Ad Settings or use the NAI Consumer Opt-Out tool. Using these opt-out tools will not prevent us from using other analytics tools and will not prevent data from being sent to the Website itself or to Google. Opting out will not affect your use of the Website.

Analytics

Google Analytics. We may use Google Analytics to collect and process information about your use of the Website. Google sets cookies on your browser, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Website. To prevent your information from being used by Google Analytics, you may download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. For more information on how Google uses Personal Information, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners’ websites or apps.

Videos; Embedded Content: YouTube.

We may use the YouTube application programming interface (API) Services to allow you to access YouTube content from our Website. Your use of YouTube is governed by YouTube’s Terms of Service and Privacy Policy and not by our Terms of Use or this Policy. We encourage you to read the YouTube Terms of Service and Privacy Policy which are available on its website at https://www.youtube.com/t/terms.

  1. YOUR PRIVACY CHOICES

We offer several ways for you to control how your Personal Information is collected, used, or shared:

  • Update Your Personal Information. You can update your Personal Information by accessing your account or contacting us using the information in Section 14 below.
  • Delete Your Job Applications Account. If you no longer wish to access your job applications account or information, you may request us to delete your account by contacting us using the information in Section 14 below.
  • Update Your Browser Settings. Most browsers automatically accept Cookies. You can disable this function by changing your browser settings, but disabling Cookies may impact your use and enjoyment of the Website. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Website. You can manually delete persistent Cookies through your browser settings.
  • Use Digital Advertising Tools. You can change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit the National Advertising Initiative Consumer opt-out pageor the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt outs you request, you may still see our ads.
  • Update Your Settings in Your Mobile Device. Your mobile device may give you the ability to opt out of the use of your Personal Information to serve you ads that are targeted to your interests by choosing “Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices and “Limit Ad Tracking” on iOS devices.
  • Opt Out of Our Marketing Communications. If you sign up to receive marketing or communications or agree to receive communications from our sales team, you consent to receiving such communications with contact information you provide.
  • If you no longer wish to receive our marketing emails, you should select the “unsubscribe” option that can be found in each marketing email we send or contact us using the information in Section 14 below. Within 10 days of receipt of your unsubscribe request, we will remove you from our distribution list unless you resubscribe.
  • If you no longer wish to receive texts, may respond to the text with your request to opt out, or you can contact us using the information provided in Section 14 below.
  • You may request that we remove you from our telephone marketing list by contacting us using the information in Section 14 below. Please reference Telephone List Removal in your subject line and include your telephone numbers in the body of your email. 

Opting out of our marketing messages does not opt you out of receiving our communications regarding the products and services you request.

  1. Use of De-identified or Aggregate Information

We may de-identify and aggregate Personal Information to create de-identified, aggregated data of Website visitors or our customers, which describes individuals as a group but does not reveal the identity of individual users. We may use de-identified, aggregated data to understand users’ needs, to determine user demographics and usage patterns, to determine what kinds of products and services we should provide, and to improve our products and services, including the Website. We will not attempt to re-identify de-identified, aggregated data.

  1. ACCESS BY CHILDREN

Our Website is intended for adults 18 years (or the age of majority in your state, if different) or older. We do not knowingly collect Personal Information from persons under the age of majority. If you are a parent or guardian and believe we have collected information from your child, please contact us at https://www.brakebush.com/contact/#emailus.

  1. THIRD-PARTY WEBSITES AND SOCIAL MEDIA PLATFORMS

SOCIAL MEDIA PLATFORMS

We are active on Facebook, Instagram, YouTube, X, and LinkedIn (“Social Media”) that enable online sharing and collaboration among customers. Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Website and our Social Media pages any comments or content that you post on our Social Media pages.

Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.

THIRD-PARTY WEBSITES

Our Website may contain links to other websites that we do not own or control. We are not responsible for the privacy practices of those websites, so we encourage you to read their privacy policies before sharing your Personal Information.

  1. ACCESS FROM OUTSIDE THE UNITED STATES

This Website is intended for users in the United States. If you access our Website from outside the U.S., your information may be transferred to and stored in the United States, where privacy protections may differ from your country.

  1. CONTACT US

If you have any questions about our privacy practices or this Policy, you may contact us at:

  • Address:

N4993 6th Drive
Westfield, WI 53964

  • Phone: 800-933-2121
  • Contact Us Webpage: https://www.brakebush.com/contact-us
  1. ADDITIONAL TERMS APPLICABLE TO CALIFORNIA, TEXAS, AND NEBRASKA RESIDENTS ONLY

Under the California Consumer Privacy Act (“CCPA”), the Texas Data Privacy and Security Act (“TDPSA”), and the Nebraska Data Privacy Act (“NDPA”), residents in each of these respective states are provided with additional rights regarding use of their Personal Information subject to certain limitations such as (a) exceptions permitted by applicable law and (b) verification of your identity.

This Section provides additional terms that apply to residents of California, Texas, and Nebraska. In the event of a conflict between this Section and the remainder of this Policy, this Section shall take precedence for California, Texas, and Nebraska residents. In this section only, any capitalized terms not defined in this Policy have the meanings set forth in the CCPA, TDPSA, and NDPA.

Your State Law Privacy Rights:

California, Texas, and Nebraska residents may exercise the following rights regarding their Personal Information:

  1. Right to Opt-Out of the Selling or Sharing of Your Personal Information.

California residents may direct us not to Share your Personal Information at any time.

Texas and Nebraska residents may direct us to cease Processing their Personal Information for targeted advertising.

Honoring Opt-out Preference Signals. California, Texas, and Nebraska residents have the right to opt out of third-party Cookies on the Website by sending an Opt-Out Preference Signal, such as the Global Privacy Control (“GPC”) on the browsers or extensions that support such a signal. We are in the process of configuring our Website to honor the GPC. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs.

If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

You may also submit an opt-out request by:

  • Phone: 800-933-2121
  • Webform: https://www.brakebush.com/do-not-sell-my-personal-information/

Using an Authorized Agent to Submit Opt-Out Requests. You may appoint an authorized agent to submit a request to opt out of certain processing of your Personal Information. If you choose to use an authorized agent, the authorized agent must provide written proof that the agent is authorized to submit requests on your behalf. The authorized agent must provide us with enough information to effectuate the request.

If you live in Texas or Nebraska, the authorized agent must also be able to provide us with enough information to authenticate your identity.

We will deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf. We may deny the request or request more information directly from you if we are not able to authenticate your identity.

  1. Right to Know or Access.

California residents have the right to access any of the following: (a) the categories of Personal Information we collected from you, (b) the categories of sources from which the Personal Information was collected, (c) the business or commercial purpose for collecting your Personal Information, (d) the categories of third parties with whom we shared your Personal Information, and (e) the specific pieces of Personal Information we collected from you.

Texas and Nebraska residents have the right to confirm whether we are processing your Personal Information and to access such Personal Information.

  1. Right to Request Deletion.

You have a right to request that we delete Personal Information we collected from you. We will comply with such requests, and direct our service providers to do the same, subject to certain exceptions permitted by applicable law.

  1. Right to Correct Your Information

You have a right to request that we correct your inaccurate Personal Information. If you make a request to correct, we will use commercially reasonable efforts to correct it. If necessary, we may ask that you provide documentation showing that the information we retained is inaccurate.

  1. Right to Data Portability

You may request a copy of the Personal Information you previously provided to us in a portable and, to the extent technically feasible, readily usable format.

How to Exercise Your Rights of Access, Deletion, Correction, and Portability. To exercise your rights described in this Section, you may submit your request to us by contacting us at any of the following:

  • Phone: 800-933-2121
  • Webform: https://www.brakebush.com/contact/#emailus

How We Verify Your Request. Before we can fulfill your privacy request (except for opt-out requests submitted by or on behalf of California residents), we need to confirm your identity. Please provide enough information so we can verify your identity.

When we receive your request, we will: (a) try to match the information you provide with what we already have; (b) ask for additional information if needed to verify your identity; and (c) consider factors like the sensitivity of the data when deciding how to verify you.

We will only use the Personal Information we collect during the verification process for the purpose of verifying your identity. If we are unable to verify your identity as required by applicable laws and regulations, we will decline to fulfill your request and let you know why.

Response Time. We will try to respond to your request within 45 days. If we need more time, we’ll let you know. For California residents, we’ll provide information covering the 12 months before your request unless you ask for information pertaining to a longer period of time. We may charge a fee if your request is excessive or repetitive.

Who May Exercise Your Rights? You may only make a request to exercise your rights on behalf of yourself. A parent or legal guardian may make a request on behalf of a child.

Texas and Nebraska residents may submit a request to opt out through an authorized agent. California residents have the right to submit any privacy right request through an authorized agent. You may designate an authorized agent to make a request on your behalf to exercise your rights by providing the authorized agent with written permission to act on your behalf and providing the agent with enough information for us to verify your identity. We will deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf or if we are not able to verify your identity.

Right to Non-Discrimination. You have the right to not receive discriminatory treatment for requesting to exercise any of your privacy rights.

Additional Information for California Residents

  • Categories of Personal Information We Have Collected. During the past 12 months, we have collected the following categories of Personal Information: Identifiers, Regulated Information, Commercial Information, Internet Activity, Imprecise Geolocation Data, Sensory Data, Protected Classifications, Employment Information, Education Information, and Inferences.
  • Categories Of Personal Information Disclosed for a Business Purpose. During the past 12 months, we have disclosed the following categories of Personal Information for a Business Purpose: Identifiers, Regulated Information, Commercial Information, Internet Activity, Imprecise Geolocation Data, Sensory Data, Protected Classifications, Employment Information, Education Information, and Inferences.
  • Sharing Personal Information. We do not Sell Personal Information to third parties for monetary compensation. In the past 12 months, we have Shared Personal Information with third parties for the purposes of serving targeted advertising, including: Identifiers, Commercial Information, Inferences, Internet Activity, Imprecise Geolocation Data, to the sources described in this Policy.
  • We Do Not Collect, Sell, Share, or Disclose Sensitive Information. We do not collect, use, Sell, Share or Disclose Sensitive Information, as defined in the CCPA.

Shine the Light. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email by visiting https://www.brakebush.com/contact/#emailus or write to us at: N4993 6th Drive, Westfield, WI 53964.

  • Do Not Track. We do not honor Do Not Track Signals at this time.

Nevada Residents: Consumer Opt-Out

Nevada law (Chapter 603A of the Nevada Revised Statutes) permits Nevada residents to opt out of certain sales of their covered information. To submit an opt-out request, please contact us at https://www.brakebush.com/contact/#emailus. We will process verified requests in accordance with applicable Nevada law.

Appeal Process for Texas and Nebraska Residents

Right to Seek an Appeal. If you disagree with our refusal to take action on your request to exercise your privacy rights, you have the right to ask us to reconsider. You must submit your request within 60 days of your receipt of our denial. You may submit your request to us by:

  • Phone: 800-933-2121
  • Webform: https://www.brakebush.com/contact/#emailus

Appeal Timeframe. Once we receive your request, we will acknowledge and start processing your request. Within 60 days of receiving your request, we will inform you in writing of any action taken or not taken in response to your request, including a written explanation of the reasons for our decision.