TREND BITES:
Breakfast
Breakfast, and the classic, savory foods that come with it, had been a steady dining-out experience for decades until the pandemic abruptly and effectively shoved dining-out to a halt—especially the breakfast daypart. While lunch and dinner were hanging on by a thread with delivery, takeout, and outdoor seating, no one had any resources left to save breakfast. But, because breakfast completely stopped, it was able to come back in new, refreshing ways that meet what consumers need today. For this trend bite, we’re delving into what breakfast looks like across the post-pandemic foodservice industry and how operators can draw in and delight new breakfast customers.
Post-Pandemic Breakfast Success
Datassential is predicting total breakfast occasions to increase by 3% in the next three years and states that 73% of operators are serving breakfast right now, with a fifth of their sales coming from breakfast. As expected, operators are seeing a lot of success with breakfast items that do well in to-go and delivery.
In Flavor and the Menu's "To Go Breakfast Wakes Up," they feature several grab-and-go versions of meals that were once only available as dine-in options, such as French toast rollers, breakfast bowls, and bold new takes on breakfast sandwiches. The key to success with leveled-up breakfast sandwiches is using a combination of fresh vegetables and low-prep protein, like our fully cooked, Flame-Grilled Chicken Burger in this crowd-pleasing Chicken Brunch Burger.
In non-commercial segments, like K-12 and Healthcare, bowls are still one of the hottest breakfast trends. They’re easy to prepare, easy to eat, and full of delicious flavors and textures. Food Management explored trending breakfasts in healthcare cafeterias, and found that many patrons are seeking protein-packed meals like this Breakfast Power Bowl. On the other hand, if you’re serving young K-12 students, we recommend these tasty, simple Sweet Potato Hash Bowls.
In Flavor and the Menu's "To Go Breakfast Wakes Up," they feature several grab-and-go versions of meals that were once only available as dine-in options, such as French toast rollers, breakfast bowls, and bold new takes on breakfast sandwiches. The key to success with leveled-up breakfast sandwiches is using a combination of fresh vegetables and low-prep protein, like our fully cooked, Flame-Grilled Chicken Burger in this crowd-pleasing Chicken Brunch Burger.
In non-commercial segments, like K-12 and Healthcare, bowls are still one of the hottest breakfast trends. They’re easy to prepare, easy to eat, and full of delicious flavors and textures. Food Management explored trending breakfasts in healthcare cafeterias, and found that many patrons are seeking protein-packed meals like this Breakfast Power Bowl. On the other hand, if you’re serving young K-12 students, we recommend these tasty, simple Sweet Potato Hash Bowls.
Breakfast for Dinner
The timeless Breakfast for Dinner approach helps bring your morning dishes to a new crowd. Customers who can’t—or won’t—dine out in the morning can still enjoy breakfast dishes in the PM hours. For many diners, food cravings don’t care what time of day it is. According to Datassential’s Breakfast Keynote Report, the majority of millennials want all-day breakfast menus. If you want to extend your breakfast menu later in the day, start with basic staple foods: a breakfast platter, a breakfast sandwich, and an omelet or skillet. For health-conscious customers who crave traditional breakfast sausage flavor, our Chicken Breakfast Sausage Patties are a tasty, gluten free alternative to pork sausage that will thrive on your menu all day long.
Dinner for Breakfast
To introduce customers to Dinner for Breakfast, offer meals that already blur the lines between dayparts, like fried chicken with waffles or biscuits. Chicken and waffles are a great format to bring new flavors like swicy to your menu. Serve these Hot Honey Tenders and Waffles for a savory, sticky, swicy entrée.
Last fall, Food Management featured chicken biscuits as "the food that can stand out at any hour of the day." The simple chicken biscuit application has been a favorite in the Southeast for years, and it's an easy way to bring customers' love of fried chicken sandwiches into morning menus. For a super simple Dinner for Breakfast option, try our Chicken Biscuit recipe with your favorite Brakebush chicken tenders, fillets, cutlets, or patties!
Last fall, Food Management featured chicken biscuits as "the food that can stand out at any hour of the day." The simple chicken biscuit application has been a favorite in the Southeast for years, and it's an easy way to bring customers' love of fried chicken sandwiches into morning menus. For a super simple Dinner for Breakfast option, try our Chicken Biscuit recipe with your favorite Brakebush chicken tenders, fillets, cutlets, or patties!
Try these breakfast applications!
Nashville Hot Breakfast Burritos
Spicy-lovers can kick off their day with some heat by enjoying a Nashville Hot Breakfast Burrito. These burritos are full of sauce-smothered chicken tenders, scrambled eggs, tater tots, and cheese for a handheld option that's crunchy and flavor-packed.
Honey Mustard Chicken Biscuits
With just four ingredients, these easy Honey Mustard Chicken Biscuits can be made in any kitchen. They're great for grab-and-go options in convenience stores, restaurants, and schools!
Our Favorite Chicken Products for Breakfast Dishes
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